Smartphones must be considered
The fastest growing market is for Smartphones, these can be called, Handy in Germany, Mobiles in the UK and Cell Phones in the USA. The Smart phone needs specially configured webpages to display correctly in the display.
Every webpage, YouTube, Twitter, Facebook, ITunes, Paypal purchase link and even Google Maps can have a unique code that can be use by a smartphone, there is much more to come. Just about everything can be identified by the QR code. Both FireFox and Crome can provide a reader into the Browser.
QR Quick Response examples.
Here is the code for the main website.
Here is a version for an email address.
Here is a version for a YouTube video.
Microsoft TAG code
There are other codes which are in use, The Microsoft version which is called a Tag, can be created with the free QR manager. You need both types as you can never be certain what the customer will be using. Here is a Microsoft TAG for this website. You do need the correct App to read the code, both are free.

As a website owner, the more
opportunities you create for your potential customers to view
your products and services the better. You no longer know who,
what, when or how you are being used. Here is a typical barcode
which is used in many stores

Faced with all of the possibilities to create codes that can link to almost anything, there is a lot of work to be done. Finally it must be remembered that people are using Smartphones in very creative ways and the number of App's is growing daily. The pages you need to create use a special formated code,
<!DOCTYPE html PUBLIC "-//WAPFORUM//DTD XHTML Mobile 1.2//EN" "http://www.openmobilealliance.org/tech/DTD/xhtml-mobile12.dtd">
Here is the results obtained for the basic page design


