Customer Relationship Management
Customer Relations are important. If a company does not care and has no interest in potential customers, the business will suffer. It can start with the person answering the telephone.
Have they been trained in telephone manners, understand the basic company products and services, know who is responsible for specific company areas, are they a pleasant and helpful individual?
This is easy to check. Ask some friends to call your business and ask some difficult questions, the results could be interesting and informative.
A common mistake is to send out correspondence which has not been checked and approved. Spelling mistakes can turn a potential customer or supplier off. Then we come to the company website.
Unless the business is directly involved in the Internet, there will be a lack of understanding, time and focus for the busy company owner of the website. There are solutions available to help the potential customer help the business. One method is to offer a simple poll, or maybe a “Questions and Answer” which can save a lot of time consuming effort.
Website visitors expect to locate information quickly or seek out answers, before making a phone call or completing a form, if they even bother. Help them to help themselves, Customer Relations are important for every business.
The Internet provides for unlimited discussions. These could be on any subject, even your company name or products. Setting up a monitoring system could provide valuable information about your customers.
Don’t forget to add links to your Facebook, Twitter and LinkedIn accounts.