Who cares about your website?
Firstly the potential customer. What we are talking about are business websites. For the last few days we have being searching and looking at business websites, from large national brands to the small business website. Many have problems which will affect what a potential customer visits.
Many websites are designed by highly creative people and look great, it is only when a little more time is spent studying the site that the problems start to show. The average business owner is not aware of problems that affect customer decisions, that is the responsibility of the designer, wrong, everybody concerned with ownership and design should be interested.
Companies spend hundreds or thousands for a nice looking website, naturally a responsive site so that it shows correctly on a computer, Smartphone, Tablet with all the popular browsers. Are you certain yours meets the standards?
With a website comes responsibilities
Who is responsible for the website, internal or external. it matters which. Internal is the cheapest and easiest to monitor, but experience and some knowledge are required. External comes at a cost, but how do you know if it is worth the money and if the work is up to standard? There are legal requirements to meet UK and EU Laws, does not matter if you don’t sell to Europe, if the site can be seen in Europe, America, anywhere, you have to meet their laws on security, disclaimers and data protection, etc.
We will check you out
We use PayPal for all payments, this is good for you and good for us. The cost is £20 or the equivalent in other currencies. We do not make the changes required in the report we send. If we find nothing that needs changing or modify, we will return £10 or equivalent to your account less any PayPal charges. So is it worth £10 to you or not?
Updating is not easy
For the majority of small companies updating SSL from http to https does not mean anything, its for the techies. But it could play a very important roll in making a website secure and trustworthy. There is also the small point that it is a legal requirement that every company protects its data. See the legal requirements you should know about
What is SSL
SSL is short for Secure Sockets Layer and is an encryption method used to protect data, and is now the new standard for business websites.
Changing to https would comply with the European General Data Protection Regulation making the protection of personal data a priority, in the UK, the European Union, and Worldwide. This is a legal requirement for every company, including yours.
The second reason was to ensure the latest recommendations from Google were met. A website that stores information, must protect this data and it is a UK and European legal requirement these are protected as best as possible. Using SSL ( Secure Sockets Layer) or commonly known as https in a website address can help meet this requirement.
Where to start?
The hosting company can often provide all the details and make the necessary changes. The SSL certificate is normally allocated for 12 months and will be activated by the hosting company. Cost is around the £20 or $30 mark per website.
Important but very often forgotten. There are many free and paid for services that provide a suitable sitemap for any website. A sitemap is important because this is what a search robot accesses to locate all of the information within a site for indexing. There are a number of different types, but the .xml version is possibly the most important. This should be updated every time the website is updated. We offer a http and https sitemap creation service. Want to know more? see our article on SSL certificates.
.htaccess and robots files
The mystery files in most websites. Make any changes carefully after making certain a backup exists.
Having a number of backups of the site is vital to enable the site to be re-installed or transferred to another hosting company. A simple method for html files is to use ftp and copy everything onto you secure computer. Remember to also make a backup of the database using services provided by your hosting company. More than 2 million websites now use WordPress and there is an excellent Plugin that can automate the process.
A Drachsi video
If you have only a minute to see if Drachsi can help your business, check out the video below. This video explains with a voice over how a business website really can have a direct effect on a companies performance, and how simple steps can increase company profits. We use and recommend WordPress Themes as these meet Google requirements for responsive design, meaning the web pages adjust to the users device, a smartphone, tablet or pc.
Now it is time to ask questions of the management team to see who is responsible for the company website, and to ask a few simple questions! like, how many visitors are visiting our website?, is our site “Responsive” Don’t let all the time and costs go to waste, contact Drachsi now.
This simple whiteboard video with a professional voice over is a quick, cheap and effective method used by many companies to spread the word. If you could use some ideas to market your company, try contacting our partners at Northampton Marketing